The International Business and Export Management Advanced Training is divided in two modules, each one consisting of face to face or online interactive seminars with experienced specialists from the Leipzig University, (International SEPT Competence Center) Germany and other business fields.
This course addresses the major challenge in internationalization processes and provide good overview of customer demand analysis. We present the necessary management tools to collect market information, to analyze customer demand, and to design international value propositions.
Our practical case study workshops include topics such as market analysis, selection of global value chains, international marketing, international distribution channels, financing foreign trade etc. Download Free course schedule here.
What is included in the package?
- Hands-on practical tuition facilitated by Leipzig University, Germany.
- Workshop materials and souvenirs.
- Certificate issued by Leipzig University, Germany.
- Free listing on Trade Afrika website for global trade opportunities.
- International business partnership with Trade Afrika and German companies.
- Local network opportunities within Africa.
- Opportunity to use your business as case study to develop your international business model.
Curriculum
- 4 Sections
- 19 Lessons
- 5 Hours
- Module 1: Section OnePreparation to internationalization8
- 1.1Course Introduction4 Minutes
- 1.2Motivations and Barriers to Internationalization15 Minutes
- 1.3International Business Models8 Minutes
- 1.4Foreign Target Market12 Minutes
- 1.5Global Market Research7 Minutes
- 1.6Customer Intermediary Profile15 Minutes
- 1.7Value Preposition Design for Customers8 Minutes
- 1.8Channels10 Minutes
- Module 1 Section TowCustoms law – Compliance and Controlling5
- Module 2: Section OneMarket Entry and International Distribution Strategy5
- Module 2: Section Two1
