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International Business & Export Management
Curriculum
4 Sections
19 Lessons
5 Hours
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Module 1: Section One
Preparation to internationalization
8
1.1
Course Introduction
4 Minutes
1.2
Motivations and Barriers to Internationalization
15 Minutes
1.3
International Business Models
8 Minutes
1.4
Foreign Target Market
12 Minutes
1.5
Global Market Research
7 Minutes
1.6
Customer Intermediary Profile
15 Minutes
1.7
Value Preposition Design for Customers
8 Minutes
1.8
Channels
10 Minutes
Module 1 Section Tow
Customs law – Compliance and Controlling
5
2.1
Customs Law Introduction
5 Minutes
2.2
Basics of Customs Law I
21 Minutes
2.3
Basics of Custom Law II EU
36 Minutes
2.4
Important Free Trade Agreements
30 Minutes
2.5
European Union Customs Law
8 Minutes
Module 2: Section One
Market Entry and International Distribution Strategy
5
3.1
Designing International (Online) Marketing Strategy
8 Minutes
3.2
Marketing Environment
12 Minutes
3.3
Glocalization Framework
11 Minutes
3.4
Communication Strategy
13 Minutes
3.5
International Online Marketing
20 Minutes
Module 2: Section Two
1
4.1
Session 4 International Distribution and Entry Modes
43 Minutes
Course Introduction
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Course Introduction
1
Course Introduction
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Course Introduction
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