Curriculum
- 4 Sections
- 19 Lessons
- 5 Hours
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- Module 1: Section OnePreparation to internationalization8
- 1.1Course Introduction4 Minutes
- 1.2Motivations and Barriers to Internationalization15 Minutes
- 1.3International Business Models8 Minutes
- 1.4Foreign Target Market12 Minutes
- 1.5Global Market Research7 Minutes
- 1.6Customer Intermediary Profile15 Minutes
- 1.7Value Preposition Design for Customers8 Minutes
- 1.8Channels10 Minutes
- Module 1 Section TowCustoms law – Compliance and Controlling5
- Module 2: Section OneMarket Entry and International Distribution Strategy5
- Module 2: Section Two1